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IB Digital Society: Content: Media Digital media, platforms, misinformation, attention. 2 subtopics, 10 key terms.
In this topic: 5.1 · 5.2
5.1 Digital media and platformsKey terms Platform A digital service connecting users, creators and advertisers (YouTube, Instagram). Attention economy Business models competing for users' time and attention. User-generated content Content created by users rather than professionals. Influencer A creator with influence over followers' opinions and purchases. Content moderation Rules and processes for removing harmful content. Media has shifted from broadcast (one-to-many) to networked, participatory, on-demand media.
The full notes, worked example and check questions for this subtopic are in the app.
Exam tip: Always ask “who profits?”: it connects media to the concept of power.
5.2 Misinformation and media literacyKey terms Misinformation False information shared without intent to harm. Disinformation False information spread deliberately to deceive. Deepfake AI-generated fake audio or video of real people. Fact-checking Verifying claims against evidence. Lateral reading Checking a source by searching what others say about it. False news can spread faster than true news on social media (MIT study of Twitter, 2018).
The full notes, worked example and check questions for this subtopic are in the app.
Exam tip: Distinguish mis- and disinformation by intent: examiners notice.
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